Umami

Umami is an open source web analytics program that offers a simple, fast, privacy-focused alternative to Google Analytics. It is designed for users who want analytics software that emphasizes privacy without giving up a straightforward approach or fast operation. Released under the MIT license, Umami combines three defining qualities: simplicity, speed, and a focus on privacy. Umami is intended for individuals and organizations looking to replace Google Analytics with software that puts those priorities first. The main difference is its deliberately simple positioning: while Google Analytics is the product it replaces, Umami is specifically described as an alternative centered on privacy, speed, and ease of approach. The available information does not establish that it provides every function found in Google Analytics, so users should not assume complete feature parity when considering it as a replacement.