PostHog

PostHog is a self-hostable platform that combines product analytics, session recording, feature flagging, and A/B testing. Teams can use it to analyze how people use a product, review recorded sessions, manage feature flags, and run experiments without splitting these tasks across several programs. It is intended for teams that want to host their analytics platform on their own infrastructure while keeping all four capabilities in a single product. PostHog can replace Google Analytics for teams seeking an open source, self-hosted approach to analytics. It is also an alternative to Mixpanel, Amplitude, or Heap. One important difference is that PostHog is described as a product analytics platform rather than solely a web analytics service: its scope includes session recording, feature management, and A/B testing alongside usage analysis. The available information does not establish that every Google Analytics feature or workflow has a direct equivalent in PostHog.